Alejandro Ugalde

Senior Frontend Architect · Web 3D & Real-Time Rendering

alex@alejandrougalde.com
alejandrougalde.com
linkedin.com/in/ugaldealejandro
+1 956 929 5285

Available Pharr, TX · Remote (US Central) English / Español 18+ yrs

5×promotions, 14 yrs

0P0/P1 defects, 2024

~10×faster 3D loads

~$10k/moAPI costs cut

Top"Breakthrough" rating

S·01Profile

Senior Frontend Architect with 18+ years of experience and a 14-year record of consecutive promotions at MasterBrand Cabinets (NYSE: MBC), North America's largest cabinet manufacturer. Specialist in real-time web 3D for real, buildable products: conceived and led Rebode's Kitchen Visualizer (Vision) — sole architect of its Three.js/React Three Fiber rendering engine — and architected the 3D product configurators on Lowe's and The Home Depot digital channels. Co-developed a parametric system generating production cabinet geometry directly from live catalog data, eliminating per-SKU 3D assets. Rare combination of frontend architecture, UI/UX design, and hands-on 3D.

S·02Experience

Senior Frontend Architect

MASTERBRAND CABINETS · REBODE2024–2026

Conceived and pitched Vision (rebode.us/vision), Rebode's 3D kitchen visualizer — built the proof-of-concept that became a MasterBrand key initiative, then led development as sole architect of its Three.js rendering engine, asset pipeline, and state architecture through high-fidelity production release.
Co-developed the Full Parametric Cabinet System: 3D product geometry generated programmatically from catalog data — eliminated manual asset creation and cut load times by roughly an order of magnitude.
Owned frontend delivery and experimentation for Try On Your Style, Rebode's production generative-AI feature (multi-agent Gemini pipeline re-renders an uploaded kitchen photo in the user's selected style): refactored the React component, ran the A/B rollout via Amplitude feature flags.
Architected Universal Components, Rebode's design system, from the ground up as sole contributor at launch — private NPM on Azure Artifacts, automated publishing pipelines, adopted by every product team.
Architected and developed the Rebode blog end-to-end on the Kontent.ai headless CMS — shipped on a sub-two-month deadline, designed ~90% of its UI; fewest fix requests of any Rebode property.
Built Jumpstarter's dealer-locator map experience and eliminated ~$10k/month in Google Maps API costs with a first-visit geolocation-caching strategy.
Earned "Breakthrough Year," the company's top rating, with zero P0/P1 defects shipped and a formal recommendation for promotion.

Web Architect

MASTERBRAND CABINETS2020–2024

Owned and enhanced the Home Depot and Lowe's 3D configurators; migrated both applications to Azure App Service.
Managed and mentored up to two direct reports — including the engineer who succeeded me as lead developer of both retail configurators and now leads Vision's 3D development.

Senior Frontend Engineer

MASTERBRAND CABINETS2017–2020

Designed and developed Vanity Selections (vanityselections.homedepot.com) and the Diamond configurator (diamondvanityconfigurator.com) — among the first 3D product configurators in the home-improvement category, both still live.

Earlier: Digital Projects Manager · Webmaster

WOODCRAFTERS / MASTERBRAND2012–2017

End-to-end web applications — development, UX/UI, QA — plus photography, video, and graphic design; promoted to management within two years.

Founder

QUETZAL STUDIO2017–PRES.

Personalized-products ecommerce end-to-end: product design and 3D modeling, Shopify build, multi-channel sales (Shopify, Amazon, Etsy, eBay) — 50%+ YoY growth in its first years.

S·03Skills

3D & Graphics: Three.js, React Three Fiber, Drei, WebGL, glTF/Draco/KTX2, parametric 3D systems, mobile 3D performance, Fusion 360

Frontend: TypeScript, React, Next.js, Zustand, TanStack Query, Tailwind, Chakra UI, styled-components, Node.js

Platform: design systems, Turborepo, Storybook, CI/CD, Azure DevOps, npm publishing, Git/GitFlow, Docker

Product: Amplitude (feature flags, A/B testing, Session Replay), headless CMS (Kontent.ai), GraphQL, SEO, Lighthouse/CWV, ecommerce (Shopify)

Design: UI/UX, Figma (variables, dev handoff), Adobe CC, design-to-code workflows

S·04Education & Languages

BBA, Marketing — University of Texas–Pan American, 2006

Languages: English (native) · Spanish (native) · French (basic)

S·05Selected Live Work

rebode.us/vision · vanityselections.homedepot.com · diamondvanityconfigurator.com · rebode.us/blog · quetzalstudio.com