ALL WORK

REBODE / MASTERBRAND

The Rebode Blog — Headless CMS, Shipped Fast

The blog live, desktop and phone

ROLEArchitect & owner
WHERERebode / MasterBrand
WHEN2024–2026

01 · THE ASK

Leadership wanted a blog and gave me a month — two if I stretched it. The goal: SEO, traffic to the main site, and honest answers to the questions every kitchen remodeler asks. I architected it, stood up the repo, modeled the content in Kontent.ai, and shipped on time.

02 · BUILT TO RUN WITHOUT ME

My favorite part isn't the deadline. It's that the content team never needed a developer to publish an article again — that was the whole point of going headless. I built the content models, the predetermined styles and layouts, and the environment workflow, then trained the team to take it from there: write, add images, publish to the right environment.

I owned alpha, beta, and every release after, and worked with the infra team on the automation pipelines for content and deployments.

03 · THE DESIGN ARGUMENT

I influenced this design heavily — about 90% of what's live is mine. That took some lively conversations with creative leadership about UI/UX best practices. I made my case, they came around, and the result speaks: the blog had the fewest requested fixes of any Rebode property.

FIX REQUESTS OF ANY REBODE PROPERTY
FewestFIX REQUESTS OF ANY REBODE PROPERTY

WHAT SHIPPED

  • A full property from zero in under two months
  • The content team publishing independently, by design
  • ~90% of the live design
  • The fewest fix requests of any Rebode property

STACK

  • Next.js
  • Kontent.ai
  • GraphQL
  • Tailwind
  • Amplitude + Session Replay
NEXT PROJECTFull Parametric Cabinet System